05/04/2009 05:12 am ET Updated May 25, 2011

Pollsters Increasingly Important To Shaping White House Message

As President Barack Obama works to sell the American people on a sweeping agenda of domestic spending and policy changes, he's relying on three men who have gone through neither Senate confirmation nor cable news spin cycles.

Data from pollsters Joel Benenson and Paul Harstad has become increasingly important to shaping the White House's message as the crucial battle over the president's budget intensifies.

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