05/10/2009 05:12 am ET Updated May 25, 2011

DD Is The New C: How (And Why) Bra Sizes Are Changing

First there was economic inflation. Then there was grade inflation. Now comes cup inflation.

While clothes designers have whittled down dress sizes so that even a musclebound woman can wiggle into a size 2, brassiere makers are defying fashion convention by selling bras with bigger cup sizes. These days, many women -- to their shock or glee -- are finding that DD is becoming the new C.

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