As if Wrigley Field weren't commercialized enough, Cubs fans now have to endure the sound of Luna Carpet's phone number jingle every time a Cubs player hits a double.
Luna Carpet, known for their ubiquitous 773-202-Luna local television commercial, struck a deal with the Cubs to play the insistent tune over the stadium loudspeaker immediately after every Cubs two-bagger. Fans should expect to hear the song quite a lot this season, according to Team Marketing Report executive editor Jon Greenberg, who broke the story:
The Cubs hit 329 doubles last season _ 152 at home. With Milton Bradley on the roster, that number should go up.
Already Cubs fans are irritated, judging by the letters to Crain's sports blogger Ed Sherman:
"I was at the game on 4/20 and was irritated at the in-game Luna jingle which rudely interrupted my celebration of a go-ahead run scorring play. I was literally jumping up and down in glee until the jingle came on and I said to my friends, 'What the hell is that?' Such a promotion does not belong in our sacred Wrigley Field... .
Sherman forwarded the complaints to the Cubs' sales and promotions director, Matthew Wszolek, who responded that in-game marketing campaigns are nothing new and fans will likely get used to it. And, he reminded aggrieved North Siders, "It's important to note that 100% of what fans see or hear goes to player payroll."