MEDIA
05/30/2009 05:12 am ET Updated May 25, 2011

Dave Zinczenko, Reality Show Star? Rodale Inks Deal For "Eat This, Not That!" Show

Men's Health parent, Rodale, has inked a deal with Reveille Productions -- the team behind the NBC hit "The Biggest Loser" -- to create a show based on Zinczenko's best-selling series of "Eat This, Not That!" books.

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