06/04/2009 05:12 am ET Updated May 25, 2011

China Snubs US Culture, Media Companies Look To India

After many years of fervent lobbying and deal-making in China, American media companies have little to show for their efforts there and are increasingly shifting their attention instead to India.

Media executives still believe that Chinese audiences are receptive to Western culture -- "SpongeBob SquarePants" is a big hit in China -- but many companies have been pulling back out of frustration over censorship, piracy, strict restrictions on foreign investment and the glacial pace of its bureaucracy.

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