06/18/2009 05:12 am ET Updated May 25, 2011

The First Lady Effect: How Much Has Michelle Helped Designers?

Both a little and a lot, it turns out. In terms of name recognition, the effect for some of the smaller types Obama has championed, such as Jason Wu and Thakoon, has been immeasurable. But so far, the bottom-line impact on the klatch of tony designers Obama has worn consistently is, as much as can be measured, less than spectacular.