Let the ad wars begin. The progressive-leaning Coalition for Constitutional Values is up with a new ad on Wednesday, "introducing" Supreme Court nominee Sonia Sotomayor "to the American public."
The spot, titled "Justice," uses clips of President Obama describing his ideal choice for the bench, spliced with images of Sotomayor and captions of her accomplishments, including:
* Princeton Univ. & Yale Law.
* First Appointed by George H.W. Bush in 1991.
* U.S. Court of Appeals, 11 Years.
* Lost her father at age 9.
* Raised in public housing by a working mom, who taught her the power of education.
* Tough Prosecutor.
* Distinguished Judge.
* Practical Understanding of the Law.
Heavy on biography, the ad is geared towards what, at this point, is the most significant task in the confirmation battle: framing the debate. The ad will be airing on national network news and cable, where primarily inside-the-beltway and media types will see it.
A source for the Coalition for Constitutional Values -- a public interest group that is co-chaired by the Leadership Conference on Civil Rights, Alliance for Justice and People for the American Way -- says that the group is putting "six figures" behind the ad.
"This spot introduces the American people to Judge Sonia Sotomayor," said Wade Henderson, co-chair of the Coalition for Constitutional Values and president of the Leadership Conference on Civil Rights. "Every aspect of American life is affected by our justice system. It's important that they understand her fair-minded approach to the law which is grounded both in her eminent legal qualifications and her life experiences."