09/15/2009 05:12 am ET Updated May 25, 2011

Health Care Ad Wars: More Than $57 Million Spent In Last 6 Months

By the time President Obama left Montana on Saturday, the Bozeman media market had been saturated with an advertisement opposing his health care plan -- hard for anyone to miss since it ran 115 times in 36 hours on network and cable television channels.

"Say no to government-run health care," a narrator says in the advertisement by a conservative group that particularly went after the idea of a government insurance option.