11/12/2009 05:12 am ET Updated May 25, 2011

NFL Sets Its Sights On China With Reality TV Show "NFL Blitz"

For years the NFL, which kicks off its regular season in full on Sunday, has been the most lucrative sports league in the world, generating an estimated $8 billion a year in revenue. But as technology improved, making it possible for American sports to be seen in more and more countries, the NFL has found itself in a dilemma, staring longingly at blossoming international markets yet with a game few outside of this country understand.

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