11/21/2009 05:12 am ET Updated May 25, 2011

Yahoo's New Ad Pitch: 'It's You!'

Yahoo unveiled a new branding campaign at a press conference in New York City, centered around personalization and connecting directly with consumers. The Web company’s new tagline is, “It’s Y!ou” (with the awkward Yahoo exclamation point in there). Yahoo wants to make the Web personal and it is emphasizing the various ways it does that through the Yahoo home page, search, and individual properties.

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