03/18/2010 05:12 am ET Updated May 25, 2011

New Yorker Partners With HSBC For Money Issue

Readers of The New Yorker will open the magazine's Oct. 12 money-themed issue and find that the Conde Nast publication has a bit more of the stuff it is writing about.

HSBC Bank USA is sponsoring the issue, which will feature three different illustrated money-themed covers on each magazine. Within the Conde Nast publication, HSBC ads appear opposite the three covers, inside a cover flap, on the inside back cover facing the popular New Yorker cartoon caption contest page, and on the back cover.