03/18/2010 05:12 am ET Updated May 25, 2011

Brazilian Newspapers Celebrate RISE In Circulation

In contrast to consumers in Europe and the US, the people of Brazil are reading newspapers in bigger numbers than ever. In fact, print media is noisily booming in South America's biggest economy. The total circulation of Brazilian newspapers rose 12% in 2007, according to the Instituto Verificador de Circulacao, the country's equivalent of the Audit Bureau of Circulations, compared to a worldwide average rise of 2.7%. And last year, despite the woes of the credit crunch, sales of Brazilian papers rose a further 5% to 4.35m newspapers per day.

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