The Coca-Cola can has taken many forms, shapes, and sizes through the years, and now, it's going mini. This isn't a new idea, as Coke rolled out a similar "snack size" Coke in 2006. This time, though, it's not being marketed as just a snack, but rather as a full portion size of the drink that only sets you back 90 calories.
According to the Coca-Cola press release, they're concerned about your health, too:
"As the world's largest beverage company, we take seriously the need to help consumers balance calories consumed with calories expended," said Sandy Douglas, president, Coca-Cola North America. "The Coca-Cola mini can innovation reinforces the Company's support for healthy, active lifestyles."
It's debatable whether Coca-Cola mini could really be reinforcing "healthy, active lifestyles." After all, if you're trying to be healthy, then you probably shouldn't be drinking Coke in the first place. Furthermore, don't be fooled by its cuteness -- the can is also sold in 8-packs, so Coke is actually just selling you more containers of less coke that add up to the same amount of coke. But 90 calories is a less threatening number, and if you can manage to not drink two at a time, maybe Coke is on to something.
The 7.5-ounce cans will come out first in New York and Washington D.C. in December, and they go out to the rest of the country in March.
Here's a look of some of Coke's best designs through the years. What's your favorite?