BOOKS
03/18/2010 05:12 am ET Updated May 25, 2011

Ken Auletta: 10 Things Google Has Taught Us

In researching his new book, Googled: the End of the World as We Know It, to be published next week by Penguin Press, author Ken Auletta had extensive access to the company's inner workings and reported widely on its impact on the media landscape.

In a Fortune.com exclusive, he offers ten enduring lessons drawn from his journey into Google's realm:

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