STYLE & BEAUTY
03/18/2010 05:12 am ET Updated May 25, 2011

$200 Jeans Are The New $300 Jeans

THE $300 pair of designer jeans is now, courtesy of the recession, the $200 pair of designer jeans.

"It was all just a fad," said Jeff Rudes, a founder of the hot-denim-label-du-jour J Brand Jeans and an astute observer of the suspiciously inflated prices of fashion's most eternally reinvented staple. Like any commodity that becomes overpriced, there eventually comes a market correction. And denim's day of reckoning was long overdue.

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