03/18/2010 05:12 am ET Updated May 25, 2011

iTunes TV Service: Apple Pitches $30 Per Month TV Subscription, Rumors Report

Would you pay $30 a month to watch TV via iTunes?

That's the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me.

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