03/18/2010 05:12 am ET Updated May 25, 2011

Google Considered Buying New York Times: Auletta

Google is a media company in terms of generating advertising revenues, not producing content. Is there any indication that Google could enter content production?

Auletta: Google co-founder Larry Page and CEO Eric Schmidt told me that they had discussed buying the New York Times, but in the end decided that if they succeeded it would sabotage their identity as a neutral search engine. The reason they are interested in preserving the New York Times is that Google's search engine depends on good information, and the Times is the world's best newspaper.

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