03/18/2010 05:12 am ET Updated Dec 06, 2017

AARP Rival Targets Pro-Health Reform Democrats

The 60 Plus Association -- the "conservative alternative" to the AARP -- is launching a new advertising campaign against House Democrats who voted in favor of the party's health care reform, accusing them of supporting a measure that would ultimately undercut Medicare.

The Washington Post reports that the group will spend $1.5 million on TV ads targeting eight Democratic lawmakers from districts with high senior citizen populations.

The ads, which will first air later this week, will feature Reps. Earl Pomeroy (N.D.), Vice Snyder (Ark.), Joe Donnelly (Ind.), Brad Ellsworth (Ind.), Baron Hill (Ind.), Dina Titus (Nev.), Tom Perriello (Va.) and Gerald Connolly (Va.).

60 Plus "regularly squares off with the AARP," which supports the health care reform bill.

Multiple Democratic-leaning groups have already taken to the airwaves thanking lawmakers for their yes vote on the bill. 60 Plus, however, will be the first group to sponsor a major ad campaign assailing against Democrats since the bill's passage.

60 Plus has spent $227,000 lobbying Congress in the first three quarters of 2009, opposing health care reform legislation, but supporting "comprehensive Medicare reform," according to lobbying disclosure reports.

Take a look at one of their ads here:

UPDATE: Greg Sargent reports that this ad was produced by none other than Larry McCarthy, make of the infamous Willie Horton spot that bedeviled the Dukakis campaign.