IMPACT
03/18/2010 05:12 am ET Updated Dec 06, 2017

Online Fundraising Campaign Raises $14 Million In 24 Hours

What does it take to raise $14 million dollars in one day? A lot of Minnesotans, Tonic reports. Minnesota nonprofit fundraising campaign, GiveMN challenged individuals and 50 nonprofits to "Give To The Max Day" on November 17, and 38,778 donors took the organization at its word.
The millions of dollars will be donated to more than 3,000 community organizations within the state.

Beth Kanter, a blogger on nonprofit and social media topics and a visiting scholar at the David and Lucile Packard Foundation, told the Minneapolis-St.Paul Star-Tribune that she was amazed by the donation numbers. "I'm sitting here with my jaw dropping," she said. "You had a critical mass, a good strategy ... and a very charitable state. You've set the bar."

Learn more about the incredible fundraising efforts and read reactions from fundraising experts at www.Tonic.com.

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