Young stars Hayden Panettiere, John Cho, Corbin Bleu, Leighton Meester and others have joined ONE.org to encourage college students to join their campaign against poverty and preventable disease in the third world.
Co-founded by Bono, ONE has frequently targeted American youth as part of its movement, and the following PSA, featuring young performers from Nickelodeon, "Twilight" and "Gossip Girl" serves to further attract an audience that frequently ignores global issues.
Directed by Jesse Dylan, the PSA discusses global poverty and how young people can easily get involved in the fight.
"We take so much for granted. Like going to school, watching TV, seeing a movie, keeping warm at night. It's easy to forget that every day millions of people living in poverty are fighting for their lives."
"This is not about charity," the PSA says. "It's about justice."