Why can't a fruitcake cure cancer or send a child to school? It's these quandaries and more that Paypal poses with its holiday campaign, "Regift the Fruitcake.
The campaign hopes to transform the unloved corn syrup-laden Christmas tradition into a digital donation rage by allowing people to create and send digital fruitcakes for a cause. Design a nutty artificial fruit treat for the charity of your choice, set a fundraising goal and then regift that block Christmas goodness to your friends and family online.
With a catchphrase like "By giving the gift no one wants you're giving the gift everyone needs," it's hard not to love this new use for an anachronistic dessert. To build your own fruitcake and start spreading the high-fructose joy, visit www.paypal-regiftthefruitcake.com.