GREEN
03/18/2010 05:12 am ET Updated May 25, 2011

This Christmas Go Green With A Rented Tree

Mr. Martin's idea, enabled by a rotten economy that made his free time greater and his potential labor pool deeper, is now manifest in his new business delivering live, potted Christmas trees that are taken away once the toys have been unwrapped and, possibly, already broken, and the New Year's confetti has been swept away.

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