03/18/2010 05:12 am ET Updated May 25, 2011

Wal-Mart Jobs Expose: Why A Recent NYT Story About Working At Wal-Mart Was A 'Stunt': Laura Heller

Getting a peek inside a major retailer can yield some pretty revealing information about their business and culture. It's not an easy thing to arrange -- there are hoops to jump through, media relations representatives to juggle and a vetting process. But in the end, a reporter can walk away with a pretty great story.

If only that were true of a recent New York Times article, "My Initiation at Store 5476."