03/18/2010 05:12 am ET Updated May 25, 2011

Online Retail Psychology Tricks: How eRetailers Read Your Mind

It's late at night during these last few days before Christmas. You're bathed in the ghostly glow of your laptop computer at your kitchen table. As you shop on the Internet, you think you're safely beyond retailers' manipulative grasp.

Thing is, you're not. As much as brick-and-mortar shoppers can be influenced by a store's layout and the product placement within, so can online shoppers with the design of a retailer's Web site.