03/18/2010 05:12 am ET Updated May 25, 2011

Jimmy Iovine: A Force In Music Turns To Its Sound

Jimmy Iovine, one of the most powerful figures in the music industry, has been lining his walls with gold and platinum records for decades, so when he declares that he's found "the next big thing" it's worth lending an ear. This time, though, his passion project has nothing to do with radio hits or album sales -- and that alone says a lot about the state of the recording industry.