03/24/2010 05:12 am ET Updated May 25, 2011

What Does Kraft's Takeover Of Cadbury Mean For Fairtrade Cocoa?

Just last month, Cadbury's CEO urged shareholders to hold tight and go for sustainability because he believed that the company's strong ethical code was of significant value to both investors and consumers. That time is past, now that Kraft has upped their offer. The big question is whether Kraft will honour Cadbury's commitment to use only Fairtrade cocoa beans for its Dairy Milk brand.