No Super Bowl commercial received as much pre-game hype as Tim Tebow's ad that promised to "Celebrate Life" for Focus on the Family, a conservative Christian group. Women's groups protested the decision to air the ad, while a prominent lawyer insinuated that the commercial may be based on a falsehood.
Jim Daly, Focus on the Family's president and CEO, was "excited to tell people it's coming because the Tebows' story is such an important one for our culture to hear." He promised that "you won't want to miss it."
As it turns out, a lot of people missed it. Neilsen Media Research estimates that the Tebow spot was the least-watched commercial of the entire Super Bowl, reaching "just" 92.6 million viewers. By comparison, the most watched ad of the day, a Doritos commercial, had an estimated audience of more than 116 million viewers.
The Focus on the Family commercial was much tamer than many may have expected -- aside from the closing slogan of "Celebrate family, Celebrate life," there was no explicit pro-life advocacy. Tebow did, however, unexpectedly tackle his mother in the commercial, raising the question: who is the ultimate Super Bowl tackler?