LA
04/18/2010 05:12 am ET Updated May 25, 2011

Hollywood Is Driving Force At Toy Fair

Reporting from New York - When Pixar Animation Studios guru John Lasseter was working on the original "Toy Story" movie, he approached the maker of Barbie to include the fashion doll in the film -- and was rebuffed.

What a difference 15 years, and $8 billion in global merchandise sales, make.

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