TECH
04/25/2010 05:12 am ET Updated May 25, 2011

Google's Search Algorithm: How Google Rules The Web

The comparison demonstrates the power, even intelligence, of Google's algorithm, honed over countless iterations. It possesses the seemingly magical ability to interpret searchers' requests -- no matter how awkward or misspelled. Google refers to that ability as search quality, and for years the company has closely guarded the process by which it delivers such accurate results. But now I am sitting with Singhal in the search giant's Building 43, where the core search team works, because Google has offered to give me an unprecedented look at just how it attains search quality.

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