BOOKS
05/09/2010 05:12 am ET Updated May 25, 2011

iPad To Bring Changes To eBook Pricing? An Argument For Lower Prices

Media businesses--whether music, movies, books, magazines, or newspapers--seem to cling to a pricing model that fails to account for the significantly lower overhead of digital distribution. These entities seem hung up on pricing narcissism, rather than realizing that production costs are different and distribution is almost universal--changing the economics entirely from traditional models.

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