05/10/2010 05:12 am ET Updated May 25, 2011

Penguin Launches Science Books Imprint, Makes A Bet On Niche Publishing

Penguin Group USA is making another bet on niche publishing.

At a time when most houses are looking to cut back on titles, the publisher is launching a new imprint dedicated to science books for the general reader, the company announced Wednesday.

Read more on Crain's New York Business