05/19/2010 05:12 am ET Updated May 25, 2011

US Military Tailors Mission Names To Target Audience

In the hypercharged rush of combat, the adrenaline flows and the rhetoric soars. After the "shock and awe" invasion of Iraq, many of the names the military gave early battles were pugnacious: Operation Scorpion Sting, Operation Iron Hammer, Operation Ivy Serpent.

But as the military changed tactics, trying to win over the local population with on-the-ground diplomacy, some nicknames started to soften. Hence Operation Glad Tidings of Benevolence and Operation Together Forward.

Names are important, especially in war...

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