Smoking has become less and less publicly acceptable in recent years, from the ban in restaurants and bars to the outcry against cigarette advertising, but one British book publisher has used smoking's continued popularity as a new way to package and market books.
Tank Books has released a line of classic literature packaged in cigarette packs. The set of ten includes greats like "Heart of Darkness," "The Metamorphosis," and "Dr. Jeckyll and Mr. Hyde," and the company boasts, "TankBooks are for people on the move, lovers of literature and connoisseurs of design. Try one and you'll be hooked."
Why cigarette packs? Tank Books declares that:
The flip-top cigarette pack is one of the most successful pieces of packaging design in history. TankBooks pay homage to this iconic form by employing it in the service of great literature.
What do you think? Is this marketing scheme an outrage, or a clever new idea?