"We've had success in the past where we've had people who've had an obvious connection to a region or a state," said Henricks. "Like, we did a travelogue with the former Prime Minister of New Zealand. We did the king of Jordan. So what we're doing is just -- she obviously loves her state. So this is not political. This is Sarah Palin kind of presenting the state to viewers. She has a great following in the country. So we just try to present people who can tell a good story."