06/08/2010 05:12 am ET Updated Dec 06, 2017

Wedding Dresses Offered By More And More Chain Stores (VIDEO)

White House Black Market is the latest chain retailer to add wedding dresses to its racks. The thought behind it? President Donna Noce explained they clothe women the rest of the time, so why not on the most special days of their lives? J.Crew has done bridal since 2004 and Antropologie is set to start its bridal division next year.