Oprah Winfrey Network Locks First Major Advertiser: Procter & Gamble

Oprah Winfrey Network Locks First Major Advertiser: Procter & Gamble

Oprah Winfrey's forthcoming cable channel has completed its first major advertiser deal. The consumer goods company Procter & Gamble is on board for what it calls a "multi-year media deal" with OWN, which is short for The Oprah Winfrey Network.

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