MEDIA
06/21/2010 05:12 am ET Updated May 25, 2011

Oprah Winfrey Network Locks First Major Advertiser: Procter & Gamble

Oprah Winfrey's forthcoming cable channel has completed its first major advertiser deal. The consumer goods company Procter & Gamble is on board for what it calls a "multi-year media deal" with OWN, which is short for The Oprah Winfrey Network.

Read more on NYTimes.com