06/26/2010 05:12 am ET Updated May 25, 2011

J. Crew Wants To Bring Back The Backpack

A tipster (who may or may not be my sister) forwarded us J.Crew's e-mail newsletter from yesterday with the edited subject line, "Is that a RUCKSACK I see?????????????????"

Why yes, yes it is. And so, yet another milestone in The Great Backpack Comeback is achieved: an utterly beloved and insanely successful mass-market brand jumps on board.

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