07/03/2010 05:12 am ET Updated May 25, 2011

Chegg Rent-Don't-Buy Textbook Mantra Takes Hold In California Schools

May 3 (Bloomberg) -- No more $120 chemistry books.

That's the message from textbook-rental service Chegg Inc., which is urging college students to stop paying top dollar to buy their tomes. After three years of going after students directly, the company is now taking that mantra to bookstores.

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