Call it the miracle of clothes and accessories: Fashion's Night Out was supposed to only be held for one night, but now the flame of shopping and discounts is set to burn for six days straight, WWD reports.
France will open the 10-day event on Sept. 7, with Britain and Korea on the 8th; Australia, Germany, Italy, Spain and Portugal on the 9th; India, Russia and the U.S. on the 10th; China, Japan and Taiwan on the 11th, and Greece and Turkey wrapping things up on the 16th.
Conde Nast chose to stagger the dates to help individual cities maximize their sales.
Priya Tanna, editor of Vogue India, told WWD that she hopes to double the number of shoppers this year from 6,000 to 12,000:
"Fashion's Night Out last year was the first luxury shopping festival to take place in India. It followed three consecutive days of rain and took place during an inauspicious time on the Hindu calendar for buying expensive items. But neither the rains nor the Hindu gods could stop the shoppers from coming."