05/10/2010 11:11 am ET Updated May 25, 2011

Publishers In The Twitterverse: Who's Got Pull On Twitter?

Nearly a year ago, PW looked at a handful of indie presses and major imprints to gauge their use of Twitter. The piece showed most imprints had a few thousand followers, and that some savvy indies were more adept at using the social networking service than the big houses. The story ran at a time when the industry was grappling with what exactly to do with -- and on -- "the social networking service. Is it for publicizing books? Cultivating brands? A province for authors? For marketers? And, most importantly, can you actually use it to sell books?

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