05/14/2010 11:49 am ET Updated Dec 06, 2017

Christian Louboutin Runs Over Knockoff Shoes With Bulldozer (VIDEO)

Christian Louboutin recently launched, coming out swinging against knockoffs of his red-soled shoes. He writes that he's adopted a zero tolerance policy toward fakes, not just against their manufacturers, but also their distributors, buyers and sellers. He writes, "Keep in mind that when something is too good to be true, that's usually what it is worth," and includes a list of websites that sell fakes.

And in case the message isn't clear, he also posted a video of a bulldozer running the faux high heels into the ground.