BOOKS
05/14/2010 01:01 pm ET Updated May 25, 2011

Half The World Is Planning On Buying An eReader, According To Survey

The Boston Consulting Group has just released the results of a 14-country survey it conducted on consumers' desires for e-readers. After talking to nearly 13,000 people, BCG has concluded that e-readers are poised to take off provided the price comes down and the feature sets go up. The ideal device is $200 and gives users access to e-mail, video, books, magazines, and subscription content like newspapers. (Man, we've got a long way to go before we get there.)

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