Rapper-producer Jonathan "Lil Jon" Smith is best known for turning everyday words like "yeah" and "okay" into bloodcurdling sonic extravaganzas. He's crafted hits for the likes of Usher and Ludacris; his first solo effort, Crunk Rock, will hit stores on June 8. But given the state of the recording industry, he's focusing more on a concept that doesn't lend itself to his trademark exhortations: diversification.
Lil Jon's non-music revenue streams include a line of Oakley sunglasses, an energy drink and a wine label. On a recent visit to the DailyFinance studios, Jon estimated that these ventures account for nearly a third of his annual earnings, which total an estimated $11 million, by Forbes' last count.