06/03/2010 03:22 pm ET Updated Dec 06, 2017

"C'mon LeBron" Campaign Kicks Into High Gear (VIDEO)

Add Mayor Bloomberg to the list of New Yorkers begging LeBron James to sign with the Knicks.

In a new video message, Bloomberg directly appeals to the basketball great.

"C'mon LeBron," Bloomberg says. "Write the next chapter in NYC basketball history."

The spot is part of the city's new "C'mon LeBron" campaign aimed at -- you guessed it -- getting LeBron to come to New York.

While James recently said that Cleveland "has the edge," it's hard to imagine he hasn't been at all swayed by the recent over-the-top efforts to get him in orange and blue.

Bloomberg even appealed to LeBron's faith, quipping, "As the good book says, lead us to the promised land -- and that's a quote from the King James version."