If the future of advertising means a mini "Arrested Development" reunion, then sign us up. Jason Batemen and Will Arnett unveiled the first (of hopefully many) digital shorts from their production company, DumbDumb, this week with an ad for Orbit gum. It also stars Aubrey Plaza and Rachael Harris.
Yes, it's good. Yes, it's effective. And no, we don't mind knowing we're being sold something if it means Bateman and Arnett sharing the screen again.