06/17/2010 08:18 am ET Updated Dec 06, 2017

Cynthia Rowley 2011 Resort Collection: Designer Drives Duds To Editors (VIDEO)

The Cut's Amy Odell caught up with Cynthia Rowley's 2011 Resort collection, which the designer drove around to magazine offices instead of putting on a sit-down show or hosting a presentation. Rowley explained, "Everyone's schedules are so busy and it's hard enough to go twice a year to shows. I just thought it would be easier to bring them out...bring the girls to the editors." Vogue editor Anne Vincent attested, "Cynthia really couldn't have gotten her resort collection any closer to our office today." Along with the editors, the Times Square passersby seemed to be enjoying the ensembles.