07/02/2010 04:19 pm ET Updated May 25, 2011

Want To Reach Students? Forget Twitter

Note to colleges: Students may be keyed into the latest technology, but they're not looking for you on Twitter.

A new study reveals that despite colleges' effort to reach out to students via social networking, their attempts are falling rather flat.

The Chronicle of Higher Education reports:

Abe Gruber, director of marketing at Bloomfield College, found in a recent study that while 40 percent of college admissions offices are active on Twitter, only 15 percent of prospective students expressed interest using in Twitter to learn about colleges.

He calls this disparity "the Twitter anomaly." Most high-school students are not active on Twitter, he says, but college admissions officers typically fall into the 30-to-40 age demographic that Twitter attracts.

Read the Chronicle's full story here. And tell us in the comments section: do you -- or would you -- follow any colleges on Twitter?