07/06/2010 10:00 am ET Updated May 25, 2011

Tea Party Anger Making Movement A Prime Target For Corporate America

Has Chrysler gone tea party? Sort of. There's nothing new about patriotic commercials, especially near the Fourth of July. But Dodge's "Freedom" ad is a little different, with its direct appeal to the rebellious themes that define the "tea party" movement. Marketing consultants say the ad is one indication that the movement's anger and energy have become part of the cultural conversation, making it a natural target for admakers.

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