07/16/2010 02:45 pm ET Updated May 25, 2011

Celebrity Books: Which Ones Are British Booksellers Counting On For Christmas Business?

Last year, the book trade bet heavily on a flurry of C-list celebrity memoirs and got badly burned. This autumn, the focus is on quality, with Stephen Fry and Keith Richards replacing the likes of Sheryl Gascoigne and Leona Lewis on the non-fiction shelves, and the fiction market profiting from new books by a host of writers, from Booker prizewinner DBC Pierre to the acclaimed American author Jonathan Franzen.

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