For university provosts, job upgrades just aren't as appealing as they are in other industries.
According to a survey administered by the Council of Independent Colleges, less than 25 percent of chief academic officers are interested in ascending to the position of president. As senior vice president of the council Harold V. Hartley III explained in an article in the Washington Post: "The majority of them don't like the job responsibilities of the president. They don't find it appealing."
According to the Post, Many provosts see the presidency as removed from the student body. Tasks like fundraising and managing the endowment take a formerly involved member of the administration away from the academics of an institution, making the job less desirable.
Still, many provosts have become presidents of universities. A press release from the University of California reported that the current President of the University of California, Mark G. Yudof, was the provost of the University of Texas at Austin before he became the President of the University of Texas System.